Blogs are a simple way to communicate information and express ideas. A positive factor to a blog is that readers can comment on what you have said and express their own feelings directly towards you, others can build on previous comments and an entire discussion can occur based not only on what you have blogged but also how others have commented on it, whether it be positive or negative feedback.
For a person in charge of a course or learning experiences, blogs allow them to keep track of the progress of the students and not only what they have learned, but also how frequently they blog and the tools they use to improve their entries.
As you've said readers, being the teacher or other students can comment on what a student has posted in their blog and this is a great reflective tool for both the blogger and the bloggee (I suppose the reader is called a Bloggee). As said in the Tutes, summative tasks could be due early and there can be a 2 week period where the students can post comments to each other to promote more reflection and further learning. Instead of the summative task being the end of the learning process, blogs can be used as an evaluation tool for peer assessment.
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